(with apologies to Louis Armstrong.)

Today, this month, and for all of 2014 and beyond, I enter the world of marketing and PR. An unsavory notion at best for most writers, I am no exception. I love to write, I love to tell my story, I hope people will read it and possibly buy it . But since I cannot afford to have anyone help me sell the book, and sell the 1718 project, I must do these things myself.

please buy

What we would like to do !!!

So, all the marketing books say that the first thing I should do is identify my target audience. Hello target audience! I have no idea if anybody even reads this blog, but I’m going to talk to you anyway. What are some of the characteristics of my imaginary target audience?

First, one who would read my book/ buy my book has to love New Orleans.

Next, they have to be excited about the upcoming 300th anniversary of the founding of this great city.

Also, they have to love the cooking and culinary heritage of this great city.

Next, they have to love the history of the Crescent City.

I would think they would also be regular visitors to the French Quarter,

as well as to the various museums in and around New Orleans,

they would be regular participants in the cultural events that happen almost daily in the city that care forgot.

They would/could be educators who teach about any of the above in and around Louisiana (and even beyond)

So, dear reader, are you or do know anyone who fits any of these above categories?

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About Jerry Laiche

Jon (Jerry) Laiche, B.A., M.A. is a  working historian, writer, and co-author of “1718: The Petticoat Rebellion Cookbook.”  He is a twenty-year veteran teacher and scholar, having taught courses in Louisiana, American, and World History, and is a member of the Historic New Orleans Collection. In addition to his background as an historian, he has taught Religion in the High Schools of the Archdiocese of New Orleans and was adjunct professor of Computer Ethics and Internet Technology at Tulane University.  In addition to his academic duties, Jerry has served his schools as a technology coordinator, network administrator, librarian, and Internet guru.  During his teaching tenure, Jerry also was the recipient of two grants from the Louisiana Endowment for the Humanities.  The grants enabled his school to establish the first High School Women’s Studies program in New Orleans.  He was the founding Director of the Archdiocesan Teacher Learning Center (Computers in the Classroom).  For three years, he owned and operated “The Philosopher’s Stone” a bookstore on the Northshore specializing in rare and antiquarian volumes.  With his smart and beautiful wife, Beth, he currently coordinates the “1718 Project” to commemorate the 2018 New Orleans Tri-Centennial.  He and his life partner currently live at Beltane Grove, one acre and a cottage, 30 miles north of New Orleans’ Lake Pontchartrain. (Rev. Samhain: Oct. 31, 2018) Home Office: (985) 795-2372 Primum est Edare, diendi Philosophari